Powerful Phrases that Warm up Cold Emails

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As email has grown in popularity, some have suggested that cold calling is dead. It turns out that both methods can work together for better success. Cold emails might be treated as spam initially, but they are almost 100% more effective if coupled with a call. Salespeople send cold emails with hopes that the email resonates with the prospect. However, if you’re finding that your cold emails are just not producing the response rate you had hoped, maybe it’s time to change it up! Check out these powerful phrases that are proven to increase responses to cold emails!

“What is your company’s top priority currently?”

By starting off the conversation with identifying a prospect’s top priorities, you can immediately start a deep dive into their goals. Once you’ve recognized and acknowledged their goals, you can better align your solution to your prospect’s wants and needs.

“What are your thoughts on… ”

In order to keep the conversation moving forward, asking a small question is a great move. It could be anything from asking their thoughts on next steps to asking them for their take on an industry trend. Better yet, share a blog post or some other content that speaks to a common pain point in the industry to see if it resonates with them.

“After researching your business … ”

Know your target and don’t be afraid to showcase your knowledge! When you position yourself as someone who has already spent time qualifying them as a prospect, you add credibility and improve engagement.

“Are you attending [event]?”

Use this phrase to make a connection prior to the event you plan on attending (even if virtual). Connecting before an event gives you an opportunity to set a quick chat before the event. Attending the same events as your targets also helps you build credibility with prospects. Additionally, it provides a natural follow-up opportunity.

Offer Value in a Cold Email

The top priority of a cold email is to get a foot in the door, but be sure to provide some value to the recipient as well. Pointing to tools or resources in your CardTapp app is a great way to further engage recipients. Be sure to build value into your app so that it’s not only easy to engage with you but easy to access valuable tools as well.

Photo by Anna Shvets from Pexels

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