Most sales professionals use LinkedIn as a way to connect with leads, clients, and industry professionals. However, knowing exactly how to utilize Linkedin to find quality leads can be tricky. Luckily we’ve compiled a quick list of the best tips and tricks to help you find the best prospects!
We know you’ve won over your competitor’s clients before, so this is a no-brainer. You’ve formulated compelling arguments as to why your the best option and know just how to win them over. The lead not only has an understanding of your product/service, but they also have a need for it. A quick search of your competitor’s connection is sure to turn up some hot prospects.
This concept is sometimes overlooked by LinkedIn users but can be a very powerful tool. When you join a relevant group to your industry or target audience you have the option of connecting to those who are also in the group with you. It is also a great opportunity to position yourself as a thought leader. You could post industry insights, engage in meaningful conversations, and build up your network.
“People Also Viewed” Sidebar
To find your next prospect, look to your current clients. When you navigate to one of your customers profile on Linkedin, you’ll see a sidebar titled “People Also Viewed.” This sidebar is a gold mine for new prospects as they are similar to your current clients.