Quality VS Quantity
Many people think that networking is all about racking up the most business cards and adding everyone on Linkedin. However, effective networking isn’t about meeting the most clients possible, it’s about the quality of who you are making connections with. An all-star networker knows that its all about quality of the contact and the relationships you build with them.
During networking events, sales professionals should be aiming to meet about eight to twelve new contacts. If you have current clients at the event you will also want to block off some time to talk to them. Who knows, they may even introduce you to some great new contacts!
Networking events are all about making a memorable first impression that allows you to stand out. Though, even if you have the flashiest business card, one pager or greatest handshake in the world – it will all fall short. Chance are that business card you gave them got lost, the one page is stuffed in a folder and you will be hard to remember amongst all the others.
This is where a mobile app, like CardTapps mobile marketing solution, can make a world of a difference. With the CardTapp platform, you receive a personalized mobile app that acts as a digital business card during networking events. Simply share your mobile app via text message to any prospect you meet.
Once you’ve shared your app with a prospect, you will have access to their contact information allowing you to follow up appropriately and you receive real-time notifications alerting you of their activity in your app.
With a mobile app like the CardTapp platform, will not only stand out above the standard business cards but also be able to gather insights prospects allowing for better connections, follow-ups, and more new business
This is may seem like an old cliche, but this still holds true in business networking. Focus on listening to what others have to say and do the best you can to help them out.
By listening to new prospects you’ll show that you are interested in making a genuine connection and simply talking to them for a selfish reason. By helping others make connections, you’ll also become known as an all-star networker, which will enhance your personal and company’s brand.