How to Adjust Your Lead Generation Strategy for Q2

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As we welcome the second quarter of the year, it’s likely your strategic plan needs a little refresh. From mortgage lenders facing slowing demand to other industries ramping up in hopes of vaccines reopening more of the economy, things are changing. That’s why it’s critical to review your strategic plan as we move into the second quarter. Likely, lead generation strategies will play a big part in success in the year to come.

For many salespeople, a key part of lead generation is online. Your website is your online home, and as such, you have a lot of freedom when it comes to what you put on your virtual walls. Here are a few ways to spread the message about your sales engagement solution without annoying your visitors.

Encourage App Downloads on All Your Top Pages

Most website visitors will visit your home page and about page. However, your site could have other popular pages on your website, especially if you have a blog.

Check your Google Analytics, find your top performing pages, and encourage app downloads. You can generate referral acquisition and customer retention with a banner, or by linking to it from the text when appropriate. Only add a link when it fits naturally into the content, so it won’t look like you’re over-selling your app.

And don’t forget your sidebar. Keep your sidebar clutter free so the 1-3 calls to action you do add there stand out.

Create Content Upgrades that Require Downloading Your App

Your blog is your best place to build an ongoing relationship with your target audience by providing pitch-free value on a regular basis, and establishing yourself as the authority in your field.

However, it’s OK to ask for something in return from readers who want to go deeper. Write a blog post that can stand out on its own, but offer even greater value in a related free report, that prospects can only access through your email list or app. It’s called a “content upgrade,” and it’s a simple way to increase your referral acquisition.

For example, if you write a blog post that teaches parents about the best practices to keep their kids safe online, provide a free report that includes actual scripts parents can use to talk about the topic with kids without scaring or alienating them. Parents who need these scripts will download your app.

Add a “Free Resources” Section

Once you’ve developed a few content upgrades, create an entire section on your site or app dedicated to free resources, and add a tab for that on your main website menu. You can either provide a one-click access to the entire library, or allow prospects to choose which resource interests them and download that.

Either way, ensure that downloading requires signing up with their email address or give access to resources only to those who download your app.

Photo by Tima Miroshnichenko from Pexels

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