1. Out of the Box Promotions

There is no better example then when IHop promoted an intended name change to “IHob” as a way to introduce adding burgers to the menu. By creating a promotion that is not a standard ad, you create new interest and draw more eyes to your marketing materials. In IHop’s case, consumers didn’t react well to the “planned” name change, but it still had everyone buzzing. Though we don’t recommend a fake name change, there are plenty of other ideas that can be just as attention-grabbing. You can try a flipbook style ad that appears in the corners of every page of a local publication or direct mail piece or even hire a 3D floor artist to create a mind-boggling piece outside your company’s front door or at a central gathering spot in your community. Be sure to include a catchy hashtag or a unique check-in location to promote online sharing.

2. Inside Look on Social Media

These days consumers are looking for authenticity in the business they partner with. By pulling back the curtain on your social media accounts, you can let prospects get to know the values and ideals of your organization without the boring traditional methods. Posting and sharing fun and authentic photos or videos is a great way to engage consumers without them feeling like they’re being marketed to. It’s also a friendly reminder that behind every logo and slogan there are real people.

In order to make this effective, it’s critical to monitor your social media presence. By responding quickly with anyone who engages with a post, you create a great experience and encourage further engagement. Check out a chat bot if you need help monitoring social media engagement.

3. Build Virtual Engagement in A Mobile App

Digital technology has clearly taken over society. After all, 81% of Americans now own a smartphone, and people check their phones every ten minutes on average. Having a mobile app is no longer an option but essential for all companies – big or small. Your clients are not only using their desktop or laptop to begin their product/service searches, but they’re also using their smartphone. Implementing your mobile app into your marketing strategy will help you engage current or future clients. Integrating your sales system into your app helps you not only engage clients but adds more hot leads in your sales pipeline.

For the best results, we recommend a mobile app that has a fully trackable backend that gives you marketing insights on how app users are engaging with your app. Engagement insights along with a customizable platform for consistent branding and co-branding opportunities help create a powerful digital platform.

Want to get started with your own app? We’ve got your back!

4. Create Educational Videos

Creating educational video content for your business is an impactful element to add to your virtual engagement strategy. By doing so you position your company or yourself as a thought leader in the industry instilling trust in prospects and clients. Video content not only engages the audience, it also creates excitement about a specific topic. Videos will keep prospects’ interest for longer intervals and create a strong demand for your service or product. This can also be another opportunity to create that “inside look” mentioned above! You can use videos to encourage engagement on social media, or add them directly in your app.

Photo by Christina Morillo from Pexels