So far in our Task-Based Training series, we’ve looked at various ways you can share your app. We’ve reviewed how to share your app from your personal app, TappTracker, the desktop dashboard, and most recently using your app link. Members with a Pro subscription can also share using their EasyText keyword. Next is a look at how to communicate value when sharing.
Apart from sharing your app with everyone you interact with, the next most important best practice is communicating the value of your app. In order for recipients to use your app and provide valuable engagement insights, the app must add value.
Identify the Value
In order to effectively communicate the value, you must understand what others think is valuable. There are several ways to do this. First, you can note feedback that others provide about the app. Maybe your realtors rave about the calculators or your clients enjoyed the in-app documents. But you don’t need to take their word for it because you can see what’s valuable. With CardTapp’s real-time engagement insights, you can identify the most popular (and valuable) parts of you app.
Review App Engagement
You can review app engagement insights from either of your “behind-the-scenes” parts of the CardTapp solution. Both your dashboard and TappTracker collect and store every interaction that occurs within your app. To review app insights:
- In the Desktop Dashboard
- Log in to your dashboard
- Navigate to the ‘Interactions’ tab
- Click the “Actions” column header to sort by interaction type
- Look for the most popular interactions with your app (the actions listed most frequently)
- In the TappTracker App
- Log in to TappTracker
- Navigate to the “Timeline” tab
- Select “Actions” from the Activity dropdown menu at the top-right to filter
- Scroll through the actions for an idea of popular resources
Communicate Value Naturally
After reviewing app activity, you should have a good idea of which parts of your app are the most valuable. It’s important to communicate the value of your app each time you share it. As any good salesperson knows, this is where a well-rehearsed pitch comes into play. The more natural the value statement, the more likely it is to connect with the app recipient. That’s why we generally recommend that you draft out a share script or value statement to rehearse. Rehearsing a script to communicate value will make it easier and more natural to talk about the most valuable parts of your app each time you share it.
Tailor Benefit Statements
Similarly to how salespeople tailor a sales pitch for a specific audience, do the same for app recipients. Because each app user has different needs, they’ll find different parts of the app valuable. This doesn’t necessarily mean you need to create a specific benefit statement for each person, but you should focus on a high-level approach. Grouping app recipients based on needs is a great place to start.
Task 5: Draft Benefit Statements or Share Scripts for Key Groups
Drafting out those share scripts for your key audiences is the task for this entry. We generally focus on business partners, leads, and clients, but include whatever groups make sense for your business. Here are some ideas to get you started. Be sure to add in the specific tools or resources that you identified earlier in the process!
Business Partners: “My app has [tools and resources] that can help you show off your expertise in the industry and shorten your sales cycle.”
Leads: “Making big purchases can be so stressful! My app provides [important tools] all in one place so you can streamline your research.”
Customers: “With my app, you’ll always know how to get in touch with me, and you can access [my tools] when you need them.”
That’s your fifth task! Whether you’re a seasoned pro with hundreds of Tappers, or a brand new member, communicate the value of your client engagement tool with everyone you share your app with. Try to share your app at least once a day until our next task!