We’re less than a month out from the midpoint of the year, and let’s be real: it’s unlikely that any professional’s strategic plan accounted for a global pandemic. This pandemic created a novel risk factor (or “threat”) that was not included in any business’s SWOT analysis.
But, as many states begin to move towards slowly reopening their economies, it’s clear that it will take time to return to business as usual. It’s possible that our traditional ways of doing business will be impacted by the last three months for quite some time.
Some have begun to ponder whether offices will become obsolete altogether as a result of the pandemic. In light of ideas like these, we think now is a critical time for businesses to review their 2020 goals (and their plans to reach them). It’s more than likely a good time for a refresh in light of significant market changes.
A recent Housing Wire podcast highlighted some examples of how companies are pivoting business strategies to include more virtual and digital components. Is it time for your business to follow suit and consider how to readjust strategy? Not just for the rest of the year, but for the foreseeable future?
We think it is.
Your Guide to Incorporating Your App While Reworking Your 2020 Strategic Plan
The Importance of Going Digital
Firstly, going digital is not a new trend. Don’t forget that even when we weren’t under stay-at-home orders, most consumers relied heavily on digital content. Consumers take it in now because they’re stuck at home, but they were always rushing to check the web or use technology to help makes their days easier.
Consumers have used the digital landscape for news, work, and connection for years now. It’s always been relevant; but now, with the possibility of even more aspects of life “going virtual”, it’s more important than ever to get on board. Virtual home showings, inspections, and more are growing increasingly common thanks to ramped-up infrastructure and increased comfort levels.
How to Incorporate Digital Into Your Strategic Plan
The good news is that you’ve probably already incorporated some level of technology into your current operations. The most logical next step is to consider how you can elevate something (let’s use video conferencing as an example) beyond just a conversation. It’s imperative to think of new ways to leverage tech to generate leads or educate borrowers.
It’s also important to ramp up your social media presence. If you have a strong online presence, it helps lend credibility to other digital strategies. We promote a focus on:
- Google ratings
- SEO optimization
- Targeted digital marketing
How Your CardTapp App Can Help
Your app includes a desktop marketing page. Leads and referrals have the freedom to access this page and request your app. You can message or text the link to your app to just about anyone. New connections and your social media and blog readers can all access your app easily. This self-service feature makes it easy to connect with potential buyers and borrowers.
The app also boasts an EasyText keyword feature. Users can add their EasyText keywords to social media posts, web ads, and even webinars intended to help potential borrowers looking to improve their credit or first-time homebuyers.
In addition, CardTapp makes it easy to team up with referral partners and include your EasyText keyword in a virtual open house or home showing registrations. If you co-brand your app with key referral partners, it grants your business a lot of value and gives those partners a strong incentive to share your app.
Connect and Provide Value
Ultimately, you should prioritize making your service easy to find and easy to use. Leverage existing digital trends and find new ways to work them into your business activities. Be sure to structure your app in a way that lends immediate value to users. If you use new digital trends in tandem with proven strategies, you can take on the second half of the year with confidence.
Learn More About Incorporating Your App in Your 2020 Strategic Plan
If you want help incorporating your app into the rework of your 2020 strategic plan, get in touch with us today! Our team is prepared to help you make the best choices for your business.