Service providers and companies can spend thousands on brand awareness. Not only is brand awareness important to attract new clients, it’s important to keep existing clients. However, building and maintaining a brand doesn’t have to be expensive. Although traditional advertising plays a role in branding, it’s not the only way brands can gain traction. Indeed, community involvement is an easy and inexpensive way to build or refresh branding.
Brand Awareness During the Holidays
The holidays are a natural time to focus on building business. Brands can naturally promote their offerings at this time. Whether for Black Friday, Shop Small Saturday, or Giving Tuesday, the holidays are a great time to focus on promotions. Unfortunately, many small businesses are still recovering from the pandemic. Although a recent report by Alignable found that small businesses are stabilizing, there is still a long road until full recovery. Fortunately, even though you may also still be on the way to recovery, there’s a way you can build your brand and help support others at the same time. Further, you can use the holidays as a springboard to do so.
Keep it Local
Shopping locally not only keeps money in the community, it helps support local jobs. It’s also a great way to shop more sustainably and strengthen the community. However, shopping locally can be challenging. It’s certainly more difficult than searching for a product on the internet and having it delivered directly to your door. In order to promote the local economy, focus on making things easy. A great way to help build your brand and support your community is to promote local businesses. Consider forming a partnership with businesses nearby. Start with cross-promotion. The more businesses that chip in for shared print ads or radio spots, the less money it costs. Businesses could also leverage partnerships by holding a joint event featuring gift ideas or stocking stuffers. Businesses that don’t sell physical goods could distribute coupons or promotional items to build awareness.
Promote Local Business with a Holiday Guide
Similarly, companies or salespeople with CardTapp can link to a website, flyer, or online repository of local businesses and some key offerings that would make great gifts. It’s as easy as uploading a document if needed and adding a new button to the app. After downloading the app, others can access and share the tool with the click of a button. Contact us or watch this quick video to learn more about customizing your app.