Sales presentations can be intimidating for any sales professional. However, with these few pro tips, you are sure to rock any presentation and ultimately close more deals.
A Stand Out Opener
The start of your presentation is such an important part since it sets the tone for the rest of the pitch. The opening should not only set the stage but also grab your audience’s attention. You could start off with a brief success story, an unbelievable fact that is relevant to your presentation, or even a joke! When you stand out right from the start, your audience will be completely engaged throughout your sales presentation.
“Short, Sweet & to the Point”
It’s great to be knowledgeable about your service or product, however, don’t let your passion turn into you going on and on. Keeping your sales presentation to the essential information will help your audience keep their attention, remember the most valuable information and promote engagement from audience members who wish to learn more.
Making a Connection
Your audience doesn’t want to hear a list of positive points about your service or product; they want to understand how it relates to them. Making that connection between your service or product and their challenges is key in any good sales presentation. It helps the audience better understand how your product or service works and why it’s important to them as a company or individual.
A great technique to incorporate into your sales presentation is asking for feedback from your audience. This could be as simple as asking “Do you think this makes sense for your business?.” In doing so, you create an opportunity for your audience to do one of two things:
1. Help you close the sale by acknowledging that your product or service is a fit for them
2. Give you a chance to adjust your pitch to address their concerns if they believe your product or service is not a good fit.