Ron Gofourth, Loan Originator, HomeTown Lenders, Alabama.
Ron has worked in finance for 18+ years and has been in the mortgage industry for 4.5 years. A year and a half ago his colleague suggested he look into CardTapp’s mobile marketing solution. He soon signed up and has seen amazing results ever since! Ron recently shared how CardTapp has made a massive difference in his business.
“it has helped me get more business and keep more business.”
Ron explained, “Since I’ve been using CardTapp I can honestly say that I got my money’s worth and I believe it has helped me get more business and keep more business.”
He touched on how CardTapp’s SMS broadcasting feature led to him to keep and close more business. With this feature, he was able to send out a mass text (that appears personalized) to 100 leads that had been inactive for months.
“a response rate of 42%!”
Ron shared that a week after sending out the text, the response rate was incredible. Out of the 100 he reached out to, 30 leads responded via text, 8 leads gave Ron a call, and 4 leads started filling out a new application on his app – a response rate of 42%!
Beyond a platform that produces real results, Ron recognizes how much the app improves his overall customer satisfaction for his business. He explained how having a mobile solution for clients to use is a perfect opportunity to provide outstanding service because “it’s a tool that most other originators do not have.”
He went on to say “that the app allows for incredible ease when sharing my contact information with leads and also has a very easy to use calculators that my prospects seem to have confidence in adopting”
“I think every loan originator would benefit.”
Ron noted that the solution is incredibly helpful, on top of being profitable and easy to use for clients. “After a year and a half years I have [the] contact information for 700 leads in an easy to use format and the bottom line, for me, is this is a great tool and resource – I think every loan originator would benefit.”