Buying a home is a really exciting time, but it’s also quite confusing – especially for people who move away from a neighborhood or city they know. Here’s what prospects need from your real estate app to make a decision (and send referrals your way).
Provide Neighborhood Stats
Each person’s world is greater than the statistics she or he falls into, but when buyers want to quickly learn about potential neighborhoods they’ll be calling home for the next few years or decades, there’s a lot they can learn from a neighborhood’s statistics.
Dig up the neighborhood’s socioeconomic rank, how many homes are owned vs. rented, the age division in the neighborhood, education levels, and even who residents voted for in the last election.
Remind your readers that there’s more to the neighborhood than its numbers, but allow them to understand the human fabric of the neighborhood in a glance.
Inform them of Real Estate Prices and Trends
Knowing the stats about an area will help to understand home prices quickly. If the neighborhood is ranked 9 out of 10 on a socioeconomic scale, most people can spare themselves the disappointment after getting excited about what the neighborhood offers. They’ll quickly understand why the price range is more than they can afford.
When they look at neighborhoods they can afford and fall in love with a listing on your app, they will want to know how much of a financial investment it will really take. When shopping for a home, there’s almost nothing worse than falling in love with a property online only to find out it’s way outside of your budget.
Be the one who has their back, and you’ll probably get some referrals when they share your app with others. Give readers an overview of pricing in the neighborhood, list as many specific home prices as possible, and explain price trends.
Some people buying a home are also looking at it as an investment, possibly wanting to upgrade several years or a decade down the line. Others are conflicted on whether to buy or keep renting. If home prices in your market have been steadily rising, they might decide to buy now, while they can still afford it.
Cover the Neighborhood Amenities
Now that your prospects know they can afford a home in the neighborhood and that they’ll probably blend in, it’s time to show them how the neighborhood can serve their lifestyle. Logistics like schools, public transportation availability, and proximity to a highway are a must, but make sure you go beyond that to increase mobile client acquisitions.
If you sell homes in suburban areas, write about what’s it like to commute to the nearest large city. If you sell homes in a large city, write about the closest nature reserves or national parks.
Make sure to cover other amenities, too, like supermarkets that are open long hours, a university, a shopping center, a theater, or anything else the neighborhood has going for it. If the neighborhood has a great art scene or community feeling, highlight these too. They’ll help buyers know if this neighborhood really is for them, and help you attract more excited prospects.
Help them Visualize their Life
There’s a reason they say a photo is worth a thousand words. Posting photos of the homes you sell helps prospects picture what it could be like to live there. They imagine where they’ll place their furniture, where they’ll sit down for long conversations, and where their kids can run around.
Photos of the neighborhood help them envision what their new life will look like – where they’ll walk their dog, how they’ll make a bigger effort to have that weekly date night or exercise, where they’ll meet new friends.
That’s what real estate is all about – helping people create the best home for their lifestyle. Provide content that helps prospects see themselves in the properties you sell. They’ll keep tapping in for more, and probably refer a few friends.