April 12, 2016 - CardTapp

Day: April 12, 2016

introduction to customer marketing

Introduction to Customer Marketing

You’ve probably heard that people make buying decisions based on emotions, then rationalize these decisions to themselves. fMRI neuro-imagery studies clearly indicate that. But did you know that the human brain identifies making purchases with physical pain? A study by Carnegie Mellon, Stanford and MIT found that when people are about to make a purchase,…

Read More