It’s a simple fact: better data leads to better decisions. Recent trends in business have emphasized using more high-quality data during decision-making because of this. For service providers, the high value of data creates an easy avenue to add value to their offering. Below are a few simple ways to create a data-driven marketing plan.
Collect Engagement Insights
Every service provider should aim to maximize the impact of their marketing plan. To achieve this, it’s crucial that you understand what consumers actually value.
Certainly, you can collect engagement insights through focus groups, surveys, or interviews. However, these methods tend to be somewhat unreliable and don’t always give you a full picture of what your respondents actually value.
Instead, consider a route that collects raw data to review. Create your marketing strategy around data collected in the wild– it drives powerful results. When you use real-time insights to learn which solutions consumers review (and how often they review them), you gain valuable data. That data should help inform your offerings and strategies. It also helps build a data-driven marketing plan.
Digital engagement solutions (like CardTapp) not only give salespeople the opportunity to easily provide product or service information for clients to review, but they also deliver valuable engagement insights that can be used to make informed decisions.
A digital engagement solution makes it easier to use and analyze the data that you collect.
At their most basic, engagement insights from digital engagement solutions can help show which solutions clients access the most. Frequent access, for example, often means that offerings are some of the most popular or valuable; however, it could also indicate that they are are complex or confusing.
To determine which is the case, you need to dig into engagement data. Look for why app users behave the way they do in regard to certain solutions. Engagement data can show whether app users submitted a request or contacted you for more information about a solution, for example.
Insights also allow a service provider to determine which solutions lead to the most closed sales. Comparing engagement insights with the end result (or sales data) gives professionals even more insight into how to present products and services in the future.
Start Developing Data-Driven Marketing Plans
If you need an easy way to start developing a data-driven marketing plan, CardTapp is the answer. CardTapp helps you collect, identify, and share engagement metrics. You can leverage those metrics to build a more effective marketing plan. Request a demo to get started and learn more about how CardTapp could help you.