How to Add Value with Data-Driven Marketing
It’s a simple fact: better data leads to better decisions. Recent trends in business […]
Use Engagement Metrics to Inform Follow Up
If you’re a salesperson, especially a mortgage lender, you probably already feel like there’s […]
Segmenting Your Customer Base for More Effective Marketing
Customer base segmentation is an important part of any marketing strategy. It allows you […]
Presenting Value From a Customer’s Perspective
When customers research a product or service, they base their purchase decision on specific […]
Creative Ways to Build Business and Add “Virtual Value”
Increasing suggestions and even orders to stay at home due to the global pandemic […]